How to Answer "What Will You Do and Why" in Your Grant Application

Grant applications often ask, "What will you do and why?" It’s a question that may seem simple but requires a well-thought-out answer to stand out.

1. Start with the End Goal

When answering the question, begin with a clear description of your project’s end goal. Funders need to know what success looks like for your project. This helps them understand how their support will translate into real, measurable outcomes. For example, if your project aims to improve literacy among young students, describe how many students will benefit and what the expected improvement in literacy rates will be. Being specific helps grant reviewers envision the future you're working toward.

2. Detail the Action Plan

Next, break down the specific steps you will take to achieve the end goal. Your action plan should be clear and feasible. Include key milestones and a timeline if possible. The more you can show that you’ve thought through the implementation, the better. Funders appreciate when applicants provide a roadmap that clearly outlines how the work will be accomplished. If you’re collaborating with partners or using specific resources, mention them here to show that your project is well-supported.

3. Explain Why the Project Matters

Finally, explain why your project is important, especially in the context of current needs or challenges. Funders want to know why they should support your project now, and how it aligns with their own mission. To do this effectively, you should make a strong case for why your project addresses a critical issue. Whether it’s serving an underserved population, tackling a growing problem, or driving innovation, your "why" should connect with the values of the grant-making organization.

By structuring your answer this way, you’ll provide a well-rounded response that shows both your commitment to the project and its potential impact.

Remember to sign up for my free download at the end of this post for additional tips on how to write a winning response to the “What will you do and why?” question.

Answering "What will you do and why?" effectively can be the difference between getting a grant and missing out. By following these three steps—defining your end goal, laying out the action plan, and explaining the "why"—you’ll create a strong, compelling response that grabs attention.

Don’t forget to download my free guide at the bottom of this post for seven additional strategies to enhance your grant application!